The Coherent Structuring of Experience
The coherent structuring of experiences are given by way of example of an argument. The metaphor for the argument is a conversatiom that is partially structured by the concept of war, giving us the ARGUMENT IS WAR  metaphor
Your perceptions and actioms correspond in part to the perceptions and actions of a party engaged in war.
Examples: having postions, has a different position, surrender, victory, he is your adversary, confict, marshal forces, attack,manuvering, defense, retreart, counter attack, truce, stalemate, surrender

multi dimensional structures such as conversation are experiential gestalts, which are ways of organizing experiencing into structured wholes. In this example conversation is structured by means of correspondences with selected elements of the gestalt for war.

structuring our experience in terms of such multidimensional gestalts is what makes out experience coherent.We experience a conversation as an argument when the war gestalt fits  our perceptions and actions in the conversation.

Subcategorization:
An argument is a conversation is a subcategorization because an argument is basically a type of conversation

Metaphorical Coherence:
Coherences between two metaphorical structurings of the concept argument ..
-metaphorical entailments play a big part in linking all instances of a single metaphorical structuring of a concept.
-metaphorical entailments play an essential role in linking 2 different metaphorical structurings of a single concept
-a shared metaphorical entailment can establish a cross metaphorical correspondence
-the various metaphorical structurings of a concept serve different purposes by highlighting different aspects of the concept
-where there is an overlapping of purposes, there is an overlapping of metaphors and hence a coherence between them.
-complete constitency, across metaphors is rare: coherence is typical

Complex Coherences across Metaphors:
-The most important thing to remember in the discussion of coherence is the role of purpose. A metaphorical structure structuring of a concept say the journey, metaphor for arguments allows us to get a handle on one aspect of the concept.
-When two metaphors satisfy two purposes, then overlaps in the purposes will correspond to overlaps in metaphors. Overlaps we claim, can be characterized in terms of shared metaphorical entailments and the cross-metaphorical correspondences established by them
-Two complex sources .. 1.there are often many metaphors that partially structure a single concept
2. when we discuss one concept, we use other concepts that are themselves understood in metaphorical terms, which leads to further overlapping of metaphors
-Together the journey, container, and building metaphors focus on all of the above aspects of the concept argument (an argument is a building)